SNAP21 Fast Facts:
§ 54% of customers leave a credible review online using the SNAP21 tool
§ 27% of customers click through to Google reviews
§ 33%of customers share their SNAP21 reviews on the own social media sites.
Online
reviews are having a major impact on the way consumers buy cars and where they
have them serviced.
According
to US-based DealerRater, a car shopper is three times more likely to become a
buyer when a dealership has positive online reviews, and 24% consider
review sites to be the ‘most helpful’ factor when it comes to making a
purchasing decision.
Leading
consumer engagement companies such as Digital Air Strike and ReviewTrackers
report that 70% of car shoppers say that online dealership reviews
influence where they choose to buy.
Additionally,
81% of consumers who consult review sites say that they check the
review scores/aggregated ratings of dealerships that appear in search results.
Google reports that 22% of internet users post a review or comment online after buying a vehicle.
Google reports that 22% of internet users post a review or comment online after buying a vehicle.
So
what can a Dealer do to boost their online reputation and stand out in local search?
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